How to launch a successful crowdfunding campaign ?

Publié le 14 février 2014 par Aviva Markowicz

Crowdfunding truly has the wind in it’s sails in Europe, just like across the pond in the USA. There are currently more than 450 platforms worldwide, a huge increase compared to the mere dozen or so three years ago. Yet pitching your project to an online audience in order to raise the funds required to bring your project(s) into fruition is not as simple as all that.

Wednesday 5th of Feb at 12pm, Séverin, co-founder of Lima, has a meeting at Décideurs TV studios to discuss the issue of crowdfunding.

 

Crowdfunding truly has the wind in it’s sails in Europe, just like across the pond in the USA. There are currently more than 450 platforms worldwide, a huge increase compared to the mere dozen or so three years ago. Yet pitching your project to an online audience in order to raise the funds required to bring your project(s) into fruition is not as simple as all that.

Wednesday 5th of Feb at 12pm, Séverin Marcombes, co-founder of Lima, has a meeting at Décideurs TV studios to discuss the issue of crowdfunding.

 

LIMA, A success story that most can only dream of experiencing on a crowdfunding platform

Séverin is the entrepreneur that any project developer would love to imitate when launching their crowdfunding campaign. Just a few months ago, he launched his connected device, Lima, on kick-starters. Lima is a small adapter that acts like the brain of your devices. It enables you to merge your old USB drives into a unified memory, common to your smartphone, tablet and computers.

This French startup went on to create quite a stir in the French tech media. While the team started out with a modest goal of $69 000 to allow them to produce their first batch of devices, in the end the project raised $1.2 million. The project ended up quite the success indeed (understatement of the year) and garnered 12 840 supporters over the 60-day period.

 

On the other side of the coin we find Alexandre Boucherot, founder of the crowdfunding platform Ulule. Ulule has thus far managed collection figures of €12 million (compared to €1 billion on kick-starter), a European organization, it's speciality is working hand in hand with project developers.

So how do you make your crowdfunding campaign a success? The two aforementioned entrepreneurs are here today to share their insider knowledge, from both points of view, platform and developer.

 

Testing marketing message with your inner circle before launching

Launching a crowdfunding operation is quite like launching a sales operation, the product must be ready. There is thus quite a bit of prerequisite prototype and testing work to be done. What comes next is a large communications campaign, both before and hand in hand with the online product launch.

In the United States, they've got a bit of a head start on us and they'll often see investment figures in the thousands before the campaign even kicks off.

As for Séverin, he's tested 24 different versions. His teams took 9 months to organise the campaign and to get into the best possible shape to launch, often involving a large amount of message marketing tests with their inner circle.

 

It's not just about money, it's about bringing a community together.

For the founder of Ulule, it's important to work hard on the top of the page, get the user hooked. That's where the work of message marketing really takes place. Next, the project should be developed and explained further down the page – the history of the project, the fundraising goals, the members of the team etc. What's important here is to gain confidence and to project transparency.

Speaking to your community, being responsive. The guiding light of any crowdfunding campaign should not be just making money, it should be surrounding yourself with people who are passionate about the product, people who are going to provide feedback. It is imperative to bring that community together. Today we have a team of 12, but our backers number more than 12 000. “You must be prepared to devote all your time during the campaign, to respond to all the different contributors,” explains Séverin.

More info about how to chose the right platform here .

Watch the TvShow on Decideurs TV here.

 


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